● Only Chicago door for PYNRS · Only Midwest door for Ciele · Kiprun US exclusives
Woodlawn · Chicago · Since the block has been running
Your community gateway to running and continuing lifestyle forever. Walk in, get fitted right, and leave feeling like you just left your second home — whether it's your first mile or your fifteenth marathon.
Our story
Your community gateway to running and continuing lifestyle forever.
Drafted from Muffy's own words — pending his review
An elder who was close to Muffy's grandfather said something to him he never let go of. You've got all these things you've put together for your life, he said. They're all components of your life.
That was the name. Not a marketing exercise — a description of what was already true.
“All these components of your life.”
Muffy's family came up to Chicago from New Orleans and Memphis in the 1950s and made the South Side home. His grandmother taught track and field right here. His grandmothers went to Hyde Park together.
So when the store talks about running in this neighborhood, it isn't outreach. It's three generations deep.
His family ran retail doors through the '90s. He grew up behind a counter, learning what makes somebody walk back into a shop a second and third time.
Later he ran a Converse raffle with Virgil Abloh. When you line those pieces up, a running store on 67th Street stops looking like a leap and starts looking like the sum.
Eleven men in Muffy's life have had prostate cancer. Uncles. His father's friends. Older cousins. He never has.
He started reading everything he could find, started the conversation with men who weren't having it, and prayed on it. The answer he got was that he had to do something. So he built a 5K — with doctors on site and the whole thing pointed at the families.
“I never had it. Eleven men around me did.”
Ask Muffy what he wants somebody feeling on the way out and he doesn't start with the shoes. He wants you feeling like you just left your second home. Good about yourself first. Active. And good about what you bought — in that order.
That's the whole business model, honestly. The shoes are just how it pays for itself.
That's the store. Come see the rest of it in person.
The wall
Every one of these is on the wall for a reason, and Muffy will tell you the reason if you ask. A few of them you can't get anywhere else near here — that's a fact about the shelf, not a sales pitch.
The first account we opened
The brand that backed the store before anyone else did. Two of the best shoes in running sit on this wall.
The hardest nod to get
Number one in running. Getting the account says something about a shop — and we got it.
They believed in us early
Came from France to run and demo with us. One of the first shops in the Midwest to carry it.
Black-owned · direct with the founder
Performance streetwear out of PIONEERS Run Crew. A brand that deserves pushing, from people we actually know.
Out of Montréal
The headwear you see on every start line that matters. Nearest wall in the Midwest is ours.
Everything else
Shoes, apparel and headwear — men's and women's, both at full depth.
Saucony
Model names from Muffy — confirm exact spelling and the ranking source before launch
Come in
That's all a proper fitting takes, and it saves you a season in the wrong shoe. We read your wear pattern, watch you move, and put you in something that fits — no pressure to buy anything.
On the way
Details pending — confirm names and dates with Muffy
Next door · green light received
A farmers-market-style café right next to the shop. Somewhere to sit down before a run, or stay a while after one. Working name.
Starting November
Old school, printed, and sold in the store for two quarters. If it gets you through the door and reading about what the run community is doing, it did its job.
Stay close
New arrivals, restocks, run club news and whatever else is happening on 67th. One email when there's something worth telling you.
You're on the list. We'll be in touch. (Demo — goes live with the email setup.)
Store news and new arrivals. Nothing else.