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Our story
Your community gateway to running and continuing lifestyle forever.
Our story
Your community gateway to running and continuing lifestyle forever.
Drafted from Muffy's own words — pending his review
An elder who was close to Muffy's grandfather said something to him he never let go of. You've got all these things you've put together for your life, he said. They're all components of your life.
That was the name. Not a marketing exercise — a description of what was already true.
“All these components of your life.”
Muffy's family came up to Chicago from New Orleans and Memphis in the 1950s and made the South Side home. His grandmother taught track and field right here. His grandmothers went to Hyde Park together.
So when the store talks about running in this neighborhood, it isn't outreach. It's three generations deep.
His family ran retail doors through the '90s. He grew up behind a counter, learning what makes somebody walk back into a shop a second and third time.
Later he ran a Converse raffle with Virgil Abloh. When you line those pieces up, a running store on 67th Street stops looking like a leap and starts looking like the sum.
Eleven men in Muffy's life have had prostate cancer. Uncles. His father's friends. Older cousins. He never has.
He started reading everything he could find, started the conversation with men who weren't having it, and prayed on it. The answer he got was that he had to do something. So he built a 5K — with doctors on site and the whole thing pointed at the families.
“I never had it. Eleven men around me did.”
Ask Muffy what he wants somebody feeling on the way out and he doesn't start with the shoes. He wants you feeling like you just left your second home. Good about yourself first. Active. And good about what you bought — in that order.
That's the whole business model, honestly. The shoes are just how it pays for itself.
That's the store. Come see the rest of it in person.
Muffy
Muffy Collins grew the shop out of Muffy's Lounge at 1322 E 67th St, half a mile from the Obama Presidential Center, in a neighborhood his family has been part of since the 1950s.
Come by and he'll tell you the rest of it himself — that's rather the point.